With the state of today’s economy is it time to put the proverbial cork in your wine consumption? Not necessarily. I would be willing to bet that you have squirreled away a few bottles, and probably held on to them longer than you should have. Now is the time to dust of those bottles and see what your cellar has in store for you. I know, I know, you’ve been holding on to those bottles for a special occasion, but isn’t the fact that you still have wine to drink occasion enough?
The financial crisis, economic downturn, recession or whatever the label du jour is, isn’t just affecting individuals but businesses are also hugely affected, businesses like, say, your local liquor superstore. Every ad you look in there is at least one wine that they are offering at a huge discount, some upwards of 50%, so if you shop smart you can drink better and pay less. If you are in California, the BevMo 5 cent sale is on again (sorry to those of you who can’t take advantage of these bargains).
Another option to find great bargains is to talk to the folks in the wine department. Believe me, there budget is squeaking as much as yours, but that’s not going to stop them from enjoying wine. They know where all of the really amazing deals are because they take advantage of these deals to stock their cellars. When you find a deal that is too good to be true (a great Australian Cab/Merlot for $3.99!!!!), take advantage of it and stock up. You can drink great wine every night of the week on the cheap! And when you do find those great deals – email me. I’m always bargain hunting for our cellar.